{"id":266,"date":"2015-01-22T00:32:13","date_gmt":"2015-01-22T00:32:13","guid":{"rendered":"http:\/\/www.llotja.cat\/240llotja\/?p=266"},"modified":"2015-02-02T00:05:56","modified_gmt":"2015-02-02T00:05:56","slug":"disseny-didentitat-corporativa-240","status":"publish","type":"post","link":"http:\/\/www.llotja.cat\/240llotja\/?p=266","title":{"rendered":"Disseny d&#8217;identitat corporativa 240+"},"content":{"rendered":"<p><a href=\"http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-310\" src=\"http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001.jpg\" alt=\"identitat corporativa 240+\" width=\"700\" height=\"450\" srcset=\"http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001.jpg 700w, http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001-300x193.jpg 300w, http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001-78x50.jpg 78w, http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_001-150x96.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>PROFESSORES RESPONSABLES: Adelina Borrell, S\u00f2nia Jou<\/p>\n<p>NOMBRE I NOMS DELS ALUMNES: 28; Elisabet Alcoba, Adriana Aznar, Irene Balagu\u00e9, Yannick Buchs, Carol Brice\u00f1o, David C. Ayuso, Maria Claramunt, Diego Dominguez, Andrea Fernandez, Kevin N. Garcia, Miriam Jimenez, Ramon Lanza, Judit Longares, Montserrat Lopez, Ruben Lopez, Raquel Lucas, Roberto Maldonado, Alba Mayoral, Judit Mengual, Xavier Pasqual, Andrea Picon, Daniel Pinillos, Anna Poch, Judit Roque, Gisela Sole, Adrian Vates, Alex Vega, Roger Verges.<\/p>\n<p>DEPARTAMENT: Disseny Gr\u00e0fic<br \/>\nASSIGNATURES: Projectes de disseny Gr\u00e0fic III, 3r curs dels EEES especialitat Disseny gr\u00e0fic<br \/>\nNOMBRE DE PROJECTES: 28<\/p>\n<p><!-- meta slider -->\n<div style=\"max-width: 450px;\" class=\"metaslider metaslider-nivo metaslider-314 ml-slider\">\n    \n    <div id=\"metaslider_container_314\">\n        <div class='slider-wrapper theme-default'>\n            <div class='ribbon'><\/div>\n            <div id='metaslider_314' class='nivoSlider'>\n                <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.llotja.cat\/240llotja\/wp-content\/uploads\/2015\/01\/09_CB_029.jpg\" height=\"300\" width=\"450\" alt=\"\" class=\"slider-314 slide-342\" 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\/>\nDESCRIPCI\u00d3:<br \/>\nConstrucci\u00f3 a l\u2019assignatura de Projectes de disseny Gr\u00e0fic III de la identitat corporativa, naming, logotip i aplicacions del projecte educatiu i de celebraci\u00f3 del 240 aniversari de l\u2019Escola Llotja. Els alumnes reben com un enc\u00e0rrec professional als alumnes, explicant els objectius del projecte 240+:<br \/>\nL&#8217;Escola Superior de Disseny i Art Llotja, celebra al 2015 el seu 240 aniversari. Un centre d&#8217;ensenyament art\u00edstic p\u00fablic on l\u2019art i el disseny dins el proc\u00e9s educatiu, faciliten espais de producci\u00f3 que s\u2019obren a la recerca i la innovaci\u00f3 responsable. Llotja ent\u00e9n que la pr\u00e0ctica creativa pot incidir, interactuar i transformar l\u2019espai social i cultural.<br \/>\nLa finalitat principal d\u2019aquest 240 aniversari \u00e9s la col\u00b7laboraci\u00f3 entre tota la comunitat educativa de Llotja per tal de generar una s\u00e8rie de projectes anal\u00edtics i\/o cr\u00edtics que posin en relaci\u00f3\u00a0 discursos sobre el patrimoni art\u00edstic, cultural i social de l&#8217;Escola Llotja, en relaci\u00f3 a la seva situaci\u00f3 i context a l&#8217;actualitat.<\/p>\n<p>Els alumnes treballen en les seves propostes a partir de:<\/p>\n<ul>\n<li>Prop\u00f2sit de la nova identitat.<\/li>\n<li>Metodologia (treball de camp, treball col\u00b7laboratiu, etc.).<\/li>\n<li>Moodboard inicial amb idees clau, propostes que reflecteixin l&#8217;esperit del 240+.<\/li>\n<li>Materialitzaci\u00f3 del projecte i elements b\u00e0sics d&#8217;identitat, aplicacions de la marca (papereria, aplicacions pantalla, objectes de marxandatge). Refer\u00e8ncies textuals, materials o hist\u00f2riques que formen part de la recerca.<\/li>\n<\/ul>\n<p>Entre les propostes presentades, un equip format per la coordinaci\u00f3 del projecte i el professorat de l\u2019assignatura selecciona el projecte imatge del 240+. L\u2019equip de coordinaci\u00f3 del 240+ selecciona el projecte d\u2019Elisabet Alcoba de manera que la imatge, logotip i identitat corporativa del projecte 240+ \u00e9s fruit d\u2019una assignatura i del treball dels alumnes i professorat.<\/p>\n<p>ACTIVITATS:<br \/>\n240+ Projecte de naming, logotip i aplicacions. Identitat corporativa del projecte.<\/p>\n<p>CONTEXT:<br \/>\nA les sessions realitzades al setembre amb la pres\u00e8ncia de tots el implicats i motivat per la S\u00f2nia Jou, la Judith Gabriel i l\u2019Adelina Borrell, van construir de forma col\u00b7lectiva el naming del projecte. Per tant, el naming del projecte \u00e9s una col\u00b7laboraci\u00f3 entre tots els projectes implicats i la imatge i identitat corporativa va ser desenvolupada pels alumnes de l\u2019assignatura de Projectes de disseny Gr\u00e0fic III.<\/p>\n<p>TIPUS D&#8217;ARXIU: \u00daS I PRES\u00c8NCIA EN EL PROJECTE:<br \/>\nDocuments de treball sobre els objectius del 240. Informaci\u00f3 sobre l&#8217;origen de l&#8217;escola i els dissenys d\u2019indianes. Conceptes aplicats al disseny del logotip i les seves aplicacions relacionats amb l&#8217;estampaci\u00f3, la idea de continu\u00eftat, la diversitat de l\u00ednies de l&#8217;escola com a centre educatiu i de formaci\u00f3, etc.<\/p>\n<p>\u00c0MBITS DE TREBALL:<br \/>\n<a href=\"http:\/\/www.llotja.cat\/240llotja\/?cat=72\" target=\"_blank\">Hist\u00f2ria de l&#8217;escola<\/a><br \/>\n<a href=\"http:\/\/www.llotja.cat\/240llotja\/?cat=81\" target=\"_blank\">Economia i Mercat: Art, Disseny i Ind\u00fastria <\/a><br \/>\n<a href=\"http:\/\/www.llotja.cat\/240llotja\/?cat=75\" target=\"_blank\">Art i pedagogia<\/a><br \/>\n<a href=\"http:\/\/www.llotja.cat\/240llotja\/?cat=73\" target=\"_blank\">Professionalitzaci\u00f3 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROFESSORES RESPONSABLES: Adelina Borrell, S\u00f2nia Jou NOMBRE I NOMS DELS ALUMNES: 28; Elisabet Alcoba, Adriana Aznar, Irene Balagu\u00e9, Yannick Buchs, Carol Brice\u00f1o, David C. Ayuso, Maria Claramunt, Diego Dominguez, Andrea Fernandez, Kevin N. Garcia, Miriam Jimenez, Ramon Lanza, Judit Longares, Montserrat Lopez, Ruben Lopez, Raquel Lucas, Roberto Maldonado, Alba Mayoral, \u2026 <a class=\"continue-reading-link\" href=\"http:\/\/www.llotja.cat\/240llotja\/?p=266\">Seguir llegint<\/a><\/p>\n","protected":false},"author":1,"featured_media":310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,81,22,72,67,73,71],"tags":[],"_links":{"self":[{"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/posts\/266"}],"collection":[{"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=266"}],"version-history":[{"count":8,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":483,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/posts\/266\/revisions\/483"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=\/wp\/v2\/media\/310"}],"wp:attachment":[{"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.llotja.cat\/240llotja\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}