Graphic Design and Advertising (LOE)

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The Graphic Design and Advertising trains students to become professionals capable of configuring and formalizing messages and transcribing them into visual systems.

Graphic designers are responsible for translating into the visual language the ideas and concepts that are to reach the target audience.

The fast pace of advances in graphic design and advertising requires great dexterity in keeping up with the constant progress in IT and an open attitude towards innovations.

In this context, the aim of this program is to provide a solid foundation, with studies combining tradition and modernity, theory and practice, and technology and aesthetics.

Prerequisites for Admission to Advanced Vocational Training Programs

The conditions for admission and enrolment are established by the Catalan Government’s Department of Education every academic year and published in the Official Gazette of the Government of Catalonia (Diari Oficial de la Generalitat de Catalunya – DOGC).

As a general rule, prospective students must:

a) Hold at least one of the following qualifications:

- Batxiller or equivalent: Advanced Level Secondary Education diploma, High School diploma, etc.
- University degree
- One of the following degrees, diplomas, certificates or accreditations: University Orientation Diploma (A-Levels) or university preparatory studies, Specialist Technician Certificate, Advanced Vocational Training Certificate, Intermediate Vocational Training Certificate or Sports Education Certificate, accreditation of having passed the general part of the admissions exam for Advanced Vocational Training or Advanced Vocational Training in Sports, accreditation of having passed all parts of the university admissions exam for those at least 25 years of age or an admissions exam to experimental professional modules.

b) Pass the specific studies part of the admissions exam.

However, regardless of Section a) above, prospective students can be admitted to Advanced Vocational Training without holding any of the academic qualifications indicated by passing both the general and specific parts of the admissions exam indicated in the corresponding Government Resolution.

To be eligible to take the general and specific admissions exams, prospective students must be at least 19 years of age, or turn 19 during the calendar year in which the admissions exam is taken, or be at least 18 and hold an Intermediate Vocational Training Certificate in Fine Arts and Design or an equivalent certificate in similar studies.

Qualification:
Certificate of Advanced Vocational Training in Fine Arts & Design, Specialization in Graphic Design and Advertising (LOE)

Professional Group
Graphic and audiovisual communication

Level
Advanced Vocational Training

Courses:

Essentials of visual representation and expression

 

Image Theory

 

Computer Tools

 

Photography

 

Advertising graphics projects

 

Essentials of Graphic Design

 

Language and audiovisual technology

 

History of the advertising image

 

Typography

 

Theory of advertising and marketing

 

School Curricular Block

 

Training and guidance

 

Internship at a company, studio or workshop

 

Integrated project

 

Location
Sant Andreu

Hours
Afternoon

Graphic designers working in advertisement may work as freelance professionals or in association (to different degrees) with a company. Activities in graphic design and advertising can be related to:

  • Graphic design companies or studios

  • Web design companies or studios

  • Creative and art departments of advertising and communications agencies

  • Independent (freelance) graphic design

  • Design departments in the publishing sector (newspapers, magazines, books, digital publications)

  • Design departments in the audiovisual sector (television, digital advertising, cinema or production companies)

  • With a Certificate of Advanced Vocational Training in Fine Arts & Design, graduates can also continue related studies at university. See "Opportunities for Further Study".

With the Advanced Vocational Training Certificate you are eligible for the following university studies:
-Architectural Technician Studies
-Education / Teacher Training (3-year university degree or diplomatura)
-Advanced Fine Arts and Design Studies, with a qualification equivalent to a 3-year university degree or diplomatura (specializations: Fashion Design, Product Design, Interior Design, Graphic Design)
-Undergraduate studies in Fine Arts (Bachelor’s Degree)
-Undergraduate studies in History (Bachelor’s Degree)
-Undergraduate studies in History of Art (Bachelor’s Degree)
-Industrial Design Engineering
-Conservation and Restoration of Cultural Assets (specializations: Graphic Documents, Sculpture, Archeology, Painting)